From the Pentagon to the Louis Vuitton Foundation, STUDIOS' work has always been groundbreaking and undeniably renowned. But their messaging and website weren't worthy.

If you pay attention to architecture, you know that most firms have a style or at least a signature. Gazing across urban landscapes, you can generally tell who designed what. Not the case with STUDIOS. They honor clients' unique needs and vision such that the resulting solutions stand apart across utility, function, aesthetic, and community impact. This presented a challenge: How to position and present the soul of a company that takes on each client's purpose as their own?

Together, in conversation and review of past branding efforts, we honed STUDIOS' purpose as a foundation, then established a brand voice and wrote fresh, inspired copy (about offices, people, approach, and projects) for a new website and a new day.