Identity security is the bedrock of cybersecurity, yet it's widely overlooked, leaving enterprises open to costly attacks. Enter Silverfort, innovators who found a way to eliminate the blind spots and gaps that let attackers breach enterprise systems.

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I worked on the Silverfort brand with the team at Emotive Brand, and we quickly realized that Silverfort’s existing brand did not capture their revolutionary impact. We set out to shake up a stale status quo that saw identity security as a feature, not the foundation, of cyber security. We not only needed to elevate the emotional impact of Silverfort’s brand, but change how enterprises think about identity security.

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Phrases like, "we found a way" and "protect every dimension of identity" live at the core of an intrepid brand voice that expands what's possible. Throughout the brand platform, identity, and website, we were very intentional about avoiding category tropes that lean too heavily on fear—i.e. threats lurking in the shadows. Silverfort now shows up as a true leader, illuminating secure futures by freeing companies from the threat of identity-based attacks.