
Bloomerang
Brand strategy
Brand voice
Brand identity
Social media ad campaign
Brand video scripts
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I had the uplifting opportunity to craft a beacon of a brand for Bloomerang, working as part of the Emotive Brand team. The company came to us with a bright vision for the future: To give nonprofits the technology they need and deserve, transforming an overlooked sector by shifting mindsets from scarcity to abundance. And they are delivering. Their team and giving platform equip customers with the support and insights to raise more year over year, even as the industry reports declining donations.
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We developed a Bloomerang brand that stands for something bigger than technology, with an emotional impact that rallies and heroizes the people who work for a better world. By embracing abundance, the company is surpassing its own goals and helping nonprofits do the same.
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