GreenWise Market

Brand voice 

Naming

Retail experience

So fresh and so green. Publix came to Hornall Anderson to collaborate on a brand for a new line of stores offering a vibrant Whole Foods alternative, with a real neighborhood vibe and stay-a-while stops, including a cafe, tasting room, and dining area. 

We landed on a brand strategy of 'filling life with goodness.' From naming the in-store destinations, to creating a voice as crisp and inviting as the fresh produce, to honing the experience and ease of navigation and discovery, we helped shape GreenWise Market into a local gem that feels like a breath of fresh air and fits seamlessly into shoppers' busy lives.