Radia
Naming
Brand story
Marketing copy
One of my many collaborations with longtime partner Dulce Design, the Radia Avondale Station project demanded that we capture the unique appeal of a vibrant community of apartment homes reimagined for modern desert living.
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Taking inspiration from the landscaped grounds ringed with walking paths, we developed a brand about the daily connections and all-around ease that come from being in the loop. Highlighting the advantageous location and thoughtful amenities as part of the story, I helped develop the name and verbal component of a stand-out brand identity along with robust marketing copy to invite new residents in.
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Developer and Property Management by Goodman Real Estate.
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Radia Brand Story
Full circle living.
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Ringed by a perimeter of walking paths, and interwoven with trails that wind freely throughout the thriving, green community, Radia at Avondale Station is more than a friendly Phoenix-adjacent neighborhood. It’s a dynamic hub for living fully. It’s your circle of friends, your sphere of influence, your loop of daily connections.
All around, California modern design connects the indoors and outdoors–uplifting the spirit, and blurring the lines that divide, and expanding what’s possible each day. A nightly walk with the dog, under the swaying palms that line impeccably landscaped expanses, just might become a chance to catch up with your neighbor. A lunchtime workout in the energizing fitness center may lead to discovery of your new pickleball partner. A winning game night in the poolside Clubroom could spark inspiration for weekly happy hours.
Surrounded by so much openness and opportunity, you never know where your path might lead–whether to chic, well-appointed onsite amenities for work and play, or the many local and world-class destinations that lay beyond. But at Radia, you can count on every day ending in a full circle moment. Back in the inviting style and irresistible comfort of home, feeling more connected than ever.
